Friday, March 14, 2008

White Wolf Marketing Genius

This is really clever. 2 months before D&D 4th releases, White Wolf will be giving away 2,500 free copies of Exalted 2nd Edition. To get one, all you have to do is send them your "lame duck" D&D 3.5 Player's Handbook.

Why? Because White Wolf remembers how the rest of the RPG industry tanked for the year following the release of D&D 3rd. This is an effort to distract a couple thousand gamers away from 4th (and thereby ensure WWP isn't stuck with a warehouse full of Exalted sourcebooks and no audience to buy them).

Come to think of it, I wonder if that's why GW/BI chose to abandon the Dark Heresy line? Perhaps they had no confidence in the line's ability to sell after the event horizon of the 4th Ed blackhole. If so, then it may have been a poor decision for FFG to pick up the DH rights.

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